Speaking recently from New York City, Cai said the company is launching an online test with a new department buyer at RUIMI.
“We’ve worked with RUIMI for many years,” she said. “They have a new buyer for our department. She’s going to put us online with some of our new products. It launches at the end of next month [May]. Should that do well, we’ll continue to grow with her as our buyer, and the line will go to the brick-and-mortar stores.”Those products include necklaces, bracelets and earrings.
The New York company gives a portion of money from customer purchases to anti-hunger organizations in several countries, including the U.S. As the company continues to update its apparel and accessory offerings, it also is continuing to evolve its giving program.